The PR industry basically runs on disasters. Fixing, tweaking, and smoothing over situations is the bottom line of Public Relations. Fineman PR did some research and came up with the top 15 worst PR disasters of the decade..here are the ones I found most interesting..
#1. Bridgestone tire (2000)-Bridgestone is a company that supplies tires to different car manufacturers and beginning in 1998 there were reports that the tires were failing, resulting in hundreds of car accidents and over 200 deaths. This situation wouldn't have exploded if Bridgestone would have admitted that their tires were faulty, but they refused to make any such announcement until 2000 when they were pretty much forced to. The tires were recalled (6.5 million), which was the second largest recall of all time. Just admit your wrongdoings-the public will appreciate it!
#3. Jet Blue traps passengers on planes- In 2007, JetBlue had nine flights scheduled to take off from JFK when an ice storm came through, causing the flights to be delayed. You'd think an airline would immediately let the passengers de-board the plane and wait comfortably inside the airport until the bad weather passed, but not JetBlue. JetBlue kept 1,000 passengers on the planes for over 11 hours with little to no food, unpleasant bathroom conditions, and on the runway while an ice storm bombarded the plane. The passengers said it was "horrific." JetBlue eventually saved their name by drafting a "Passenger's Bill of Rights" but only after they viciously defended their decision immediately following the situation.
#5. ABC's locker room scene. A year after the Janet Jackson super-bowl fiasco, ABC created a commercial, which aired during Monday Night Football that was high inappropriate for the family-friendly program. Nicolette Sherdian was shown in the men's locker room in only a towel attempting to seduce Terrell Owens. Maybe this would have been humorous if only a year earlier the network didn't receive thousands of complaints about Jackson's, umm, lack of clothing. The FCC was fined for the amount of disappointed fans who called in to complain. Once again, bad move ABC.