Besides just learning what PR is and how it's practiced in the real world, it's also used to get a message out to the public quickly after a scandal or crisis has broken. YouTube is an outlet for communication between the PR company and the public, providing a simple and sure fire way to get people's attention.
Using YouTube as an Effective PR tool
How PR Pros are using YouTube
One of the biggest scandals of 2009-2010 was Tiger Woods and his infidelity. His public apology was posted on youtube as well as a couple videos of him trying to get back on track a year after everything went down. Videos about his on YouTube were pouring in, which was an effective PR tool.
Tiger Woods Scandal
Political campaigns videos are highly viewed on youtube. People post political debates, campaign trail videos and still shots, and interviews with candidates. It's a fast and easy way to keep the online world in the loop with the political world.
McCain vs. Obama speech
YouTube is a good PR tool because it reaches a larger audience. It captures the attention of the younger generation because we are the majority of YouTube visitors and social media advocates. YouTube is also an international website, reaching the public of Europe if needed or Egypt if need be. It's a universal tool and serves as a forum for the whole world.
Viral videos are huge these days. Viral videos are used to promote a certain item or person and they are shared through the internet, mostly YouTube and become instantly popular. They can promote products, music, people, animals, anything. For example:
This video helped promote Chris Brown's "Forever" without meaning to. What a great way to get the public's attention!